a concern

One of many things about doing this project that I am quite not sure at this point is :
can my MV and DV be something other than improving health?

The ultimate goal of Dfun is actually improving health nd reducing chronic disease rate among the Detroit residents by PROMOTING EXERCISE. But, to do that, I want to emphasize FUN and TIME-EFFICIENT aspects of it. Because my target audiences will be people who do not have time to exercise (or at least they think they don't), and who think of exercise as not as fun. Thus, by making a good use of lunch time with their colleagues/peers/coworkers,Dfun will promote exercising which is time-efficient and also involving fun/socializing => good health consequences

Should I choose between time-efficiency and fun for my MV and make my DV promoting exercise (which is the ultimate goal of the marketing), or is it fine to have my MV and DV as time efficiency and fun (which do not involve the ultimate goal of promoting exercise)?


Any thoughts would be appreciated :)