Target Audience

Mr. Mark Delgado is 36, married, and lives with a wife and two children who 8 and 11 years old. He works as a financial analyst at a Detroit branch of a renowned consulting company and lives in Novi with his family. It takes about 30 minutes to get to work by car. Mr. Delgado's work starts at 9am every morning and often continues beyond 5pm. He knows that it is crucial for him to exercise to sustain good health condition especially under the current work circumstance which give him high stress levels and is sedentary most of times. He tried exercising in the morning before going to work, but it was really hard to wake up on time, and he felt often more tired in the mornings, so he stopped. After work, he feels often too tired and wants to go home to spend as much time as possible with his wife and kids. He just has no time to exercise and is usually very stressed out.